enlightened marketing

has a nice ring to it, doesn't it?

But what does “enlightened marketing” really mean? Every business has an 80/20 rule. At ska works, we believe the 80/20 rule in marketing is that folks usually spend 80% of their time focusing on the piece that only has 20% of the impact – design.

Marketing is about saying the right thing, to the right people in the right way. If you’re not doing that, the best design in the world won’t save you. By including ska works in your marketing planning and execution, you can make your initiatives more effective. And who couldn’t use a little more bang for their buck?